They’ve got time, they’ve got money, and they’re here to bag a burger. My fellow diners – all ultra-wealthy foreigners snapping selfies and paying with crisp £50 notes – were clearly in love with the place. All of it is eye-wateringly expensive.īut you can’t fault Ferdi’s location, in achingly romantic Mayfair enclave Shepherd Market, or its décor, an echo of its Paris cousin, all dark woods, plush burgundy furnishings and teddies ahoy. Cocktails, too, were sweet and unsophisticated. Other dishes were solid, rather than sensational. But also an unpleasantly acidic ‘ceviche’. There was a simple but moreish dish of fat, salty salmon eggs, served with a stack of warm blinis and a dinky pot of sour cream. Its a place where everyone wants to be seen and you can tell because this is where. The rest of the food, a pick ’n’ mix of globe-trotting crowd-pleasers – Greek salad, nachos, tempura, mac ’n’ cheese – is more of a mixed bag. Ferdi is definitely fashionable and one of the cool places to eat in Paris. Mind you, so it should be, for £16 (straight up: no sides, no extra toppings).
FERDI PARIS PLUS
This pink-middled patty came in a soft, sesame-topped bun, with onion, gherkin and melted, American-style sliced cheese bursting from its seams, plus so much burger sauce it ends up pooling on the plate. I opted for rare, it arrived medium-rare. You can only order it one of three ways: rare, medium, or well-done.
A good thing too, as it’s easily the best dish here. On my visit, everyone was eating one thing. Famous for its signature dish: the ‘Mac Ferdi’s cheeseburger’, which is like Maccy D’s on crack. Their must haves include the Ferdi burger, Chicken sprin rolls, cod croquettes, jumbo shrimps fried tempura style and the ceviche. Famous for its kitsch décor: think cosy bistro with a shitload of teddies. Famous for being a favourite of models (do they actually eat?) and of Kim Kardashian (well, we know she does).
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